Brand Growth Diagnostic
Is Your Organization Outgrowing Its Brand?
A short diagnostic designed to help you identify where your brand may no longer be keeping pace with your organization. It looks at perception, message, experience, leadership and growth, then highlights where the biggest disconnects may be.
Takes about 5 minutes.
What feels most frustrating right now?
Select up to three
People don’t fully understand what we do.
We’re not attracting the right people or opportunities.
Our brand no longer reflects the quality or level of our organization.
Our communications feel inconsistent or disconnected.
We keep producing things, but they don’t create the response we need.
We’re growing or changing and aren’t sure how the brand should evolve.
Our website or visual identity no longer represents us well.
We’re doing a lot, but there doesn’t seem to be one clear direction.
We know something isn’t working, but we’re not sure what.
What are you trying to achieve over the next 12-24 months?
Select up to three
Grow revenue or sales.
Reach a new audience.
Increase fundraising, membership, or support.
Strengthen our reputation and credibility.
Launch a new service, product, program, or initiative.
Reposition the organization.
Enter a new market or geographic area.
Create more consistency across our communications.
Prepare for a significant period of growth or change.
Improve how people understand the value of what we do.
Something else.
Which of these are currently in place?
Select all that apply.
Website
Visual identity / logo
Brand strategy or messaging
Marketing / communications plan
Sales, fundraising or presentation materials
Email / social / content
Internal marketing or communications team
Outside creative or marketing partners
None of these yet
How well do these pieces work together?
Very well — there is a clear and consistent direction.
Mostly well — there are a few gaps.
Somewhat — different pieces don’t always feel connected.
Not very well — we tend to handle each need separately.
I’m not sure.
Perception
The way people perceive us reflects who we are today.
Yes
Mostly
Not really
I don’t know
Our public image reflects the quality and level of the work we actually do.
Yes
Mostly
Not really
I don’t know
We are generally attracting the kinds of people and opportunities we want.
Yes
Mostly
Not really
I don’t know
Message
People can quickly understand what we do.
Yes
Mostly
Not really
I don’t know
People can understand why what we do matters.
Yes
Mostly
Not really
I don’t know
We clearly communicate why someone should choose, support, or work with us.
Yes
Mostly
Not really
I don’t know
Experience
Our website, visual identity, presentations, and communications feel like they belong to the same organization.
Yes
Mostly
Not really
I don’t know
The quality of our materials reflects the quality of our organization.
Yes
Mostly
Not really
I don’t know
People get a consistent experience of us across the different places they encounter our brand.
Yes
Mostly
Not really
I don’t know
Leadership
Someone is clearly responsible for the overall direction of our brand.
Yes
Mostly
Not really
I don’t know
Brand and creative decisions are guided by a larger strategy, not handled one project at a time.
Yes
Mostly
Not really
I don’t know
Our internal team and outside partners are generally working from the same direction.
Yes
Mostly
Not really
I don’t know
Growth
Our brand has kept pace with how our organization has changed.
Yes
Mostly
Not really
I don’t know
New services, audiences, markets, or ambitions are reflected in how we present ourselves.
Yes
Mostly
Not really
I don’t know
The way we communicate today supports where we want to go next.
Yes
Mostly
Not really
I don’t know
Almost done
Enter your details so we can send you your Brand Growth Diagnostic summary.
Name
Email
Organization
Website
Optional
I’d like to receive occasional ideas from Infiuz about brand, growth and creative direction.
See My Results
