People Aren’t Ignoring Your Business. They Just Don’t Understand It
People Aren’t Ignoring Your Business. They Just Don’t Understand It A few months ago, I reviewed the website of an interior designer and relocation specialist. At first glance, everything looked exceptional. The photography was elegant, the logo reflected a premium service, and the overall aesthetic felt polished and intentional. She had also built a strong […]
Why Isn’t My Business Growing Even Though I’m Working Hard?
Why Isn’t My Business Growing Even Though I’m Working Hard? If you’ve ever found yourself asking, “Why isn’t my business growing?”, you’re not alone. Most business owners don’t struggle because they’re lazy. In fact, the opposite is usually true. They’re working longer hours than ever before, juggling sales, marketing, operations, customer service, and everything else […]
How Much Does a Professional Rebrand Cost?
How Much Does a Professional Rebrand Cost? A professional rebrand can cost anywhere from a few hundred dollars to tens of thousands of dollars. But in my experience, price is rarely the first question businesses should ask. The better question is: What problem are you trying to solve? I’ve seen businesses invest heavily in new […]
La conception d’un logo peut-elle être capitalisée ?
« La conception d’un logo peut-elle être portée à l’actif ? » est une question que se posent de nombreuses entreprises, en particulier lorsque la saison des impôts approche. Si vous exploitez une entreprise ou si vous en démarrez une nouvelle, le fait de savoir si vous pouvez capitaliser des coûts tels que la conception […]
Can logo design be capitalized?
Can logo design be capitalized? “Can logo design be capitalized?” is a question that pops up for many businesses, especially when tax season rolls around. If you’re running a business or starting a new one, understanding whether you can capitalize costs like logo design could save you some serious cash—or at least make your accounting […]
Questions to ask when building a brand
Questions to ask when building a brand “86% of consumers say authenticity is key when deciding what brands they like and support.” If that stat made you pause, you’re on the right track because building a brand is about more than just a logo or a snappy tagline. It’s about creating something real, something that […]
Stratégie de marque 101 pour les solopreneurs : Comment se démarquer dans un monde bruyant
Vous avez fait le saut dans le monde sauvage des affaires, en vous lançant en solo ou à la tête d’une petite entreprise. Vous avez l’esprit vif, vous avez une vision – ou du moins vous le pensez – mais comment faire pour que votre marque ne se perde pas dans le bruit du marché […]
Brand Strategy 101 for Solopreneurs: How to Stand Out in a Noisy World
Brand Strategy 101 for Solopreneurs: How to Stand Out in a Noisy World So, you’ve taken the leap into the wild world of business, going as a solopreneur or running a small operation. You’ve got the hustle, you’ve got the vision—or at least you think you do—but how do you make sure your brand isn’t […]
Come on, just do it
Come on, just do it Often we find ourselves at a crossroads, a moment in time when we are stuck in our thoughts, trying arduously to make a decision for something that honestly scares us. It’s confronting the unknown that builds that ball deep in our stomachs. I remember a past client needing help to […]
Beyond the Logo: The Unseen Power of Brand Identity
Beyond the logo
