People Aren’t Looking for Your Business. They’re Looking for a Solution.
People Aren’t Looking for Your Business. They’re Looking for a Solution. Every business has a story. Some begin around a kitchen table, others in a garage or a spare bedroom. They are stories of risk, long hours, setbacks and determination. They matter because they explain how the business came to exist, and they often become […]
People Aren’t Ignoring Your Business. They Just Don’t Understand It
People Aren’t Ignoring Your Business. They Just Don’t Understand It A few months ago, I reviewed the website of an interior designer and relocation specialist. At first glance, everything looked exceptional. The photography was elegant, the logo reflected a premium service, and the overall aesthetic felt polished and intentional. She had also built a strong […]
Why Isn’t My Business Growing Even Though I’m Working Hard?
Why Isn’t My Business Growing Even Though I’m Working Hard? If you’ve ever found yourself asking, “Why isn’t my business growing?”, you’re not alone. Most business owners don’t struggle because they’re lazy. In fact, the opposite is usually true. They’re working longer hours than ever before, juggling sales, marketing, operations, customer service, and everything else […]
How Much Does a Professional Rebrand Cost?
How Much Does a Professional Rebrand Cost? A professional rebrand can cost anywhere from a few hundred dollars to tens of thousands of dollars. But in my experience, price is rarely the first question businesses should ask. The better question is: What problem are you trying to solve? I’ve seen businesses invest heavily in new […]
Can logo design be capitalized?
Can logo design be capitalized? “Can logo design be capitalized?” is a question that pops up for many businesses, especially when tax season rolls around. If you’re running a business or starting a new one, understanding whether you can capitalize costs like logo design could save you some serious cash—or at least make your accounting […]
Questions to ask when building a brand
Questions to ask when building a brand “86% of consumers say authenticity is key when deciding what brands they like and support.” If that stat made you pause, you’re on the right track because building a brand is about more than just a logo or a snappy tagline. It’s about creating something real, something that […]
Brand Strategy 101 for Solopreneurs: How to Stand Out in a Noisy World
Brand Strategy 101 for Solopreneurs: How to Stand Out in a Noisy World So, you’ve taken the leap into the wild world of business, going as a solopreneur or running a small operation. You’ve got the hustle, you’ve got the vision—or at least you think you do—but how do you make sure your brand isn’t […]
