Insights
Ideas, perspectives and practical advice on branding, design and communications. Explore what helps businesses connect with the right people, build trust and inspire action.
What Is a Fractional Creative Director and When Does Your Business Need One?
What Is a Fractional Creative Director and When Does Your Business Need One? A lot of businesses don’t wake up one morning and say, “We need a fractional creative...
People Aren’t Looking for Your Business. They’re Looking for a Solution.
People Aren’t Looking for Your Business. They’re Looking for a Solution. Every business has a story. Some begin around a kitchen table, others in a garage or a spare...
People Aren’t Ignoring Your Business. They Just Don’t Understand It
People Aren’t Ignoring Your Business. They Just Don’t Understand It A few months ago, I reviewed the website of an interior designer and relocation specialist. At first glance, everything...
Why Isn’t My Business Growing Even Though I’m Working Hard?
Why Isn’t My Business Growing Even Though I’m Working Hard? If you’ve ever found yourself asking, “Why isn’t my business growing?”, you’re not alone. Most business owners don’t struggle...
How Much Does a Professional Rebrand Cost?
How Much Does a Professional Rebrand Cost? A professional rebrand can cost anywhere from a few hundred dollars to tens of thousands of dollars. But in my experience, price...
Can logo design be capitalized?
Can logo design be capitalized? “Can logo design be capitalized?” is a question that pops up for many businesses, especially when tax season rolls around. If you’re running a...
Questions to ask when building a brand
Questions to ask when building a brand “86% of consumers say authenticity is key when deciding what brands they like and support.” If that stat made you pause, you’re...
Brand Strategy 101 for Solopreneurs: How to Stand Out in a Noisy World
Brand Strategy 101 for Solopreneurs: How to Stand Out in a Noisy World So, you’ve taken the leap into the wild world of business, going as a solopreneur or...
