Insights
Practical ideas, proven strategies, and real-world lessons from the brands we've helped build. Explore insights designed to help you create a brand people remember, trust, and choose.
How Much Does a Professional Rebrand Cost?
How Much Does a Professional Rebrand Cost? A professional rebrand can cost anywhere from a few hundred dollars to tens of thousands of dollars. But in my experience, price...
Can logo design be capitalized?
Can logo design be capitalized? “Can logo design be capitalized?” is a question that pops up for many businesses, especially when tax season rolls around. If you’re running a...
Questions to ask when building a brand
Questions to ask when building a brand “86% of consumers say authenticity is key when deciding what brands they like and support.” If that stat made you pause, you’re...
Brand Strategy 101 for Solopreneurs: How to Stand Out in a Noisy World
Brand Strategy 101 for Solopreneurs: How to Stand Out in a Noisy World So, you’ve taken the leap into the wild world of business, going as a solopreneur or...
Come on, just do it
Come on, just do it Often we find ourselves at a crossroads, a moment in time when we are stuck in our thoughts, trying arduously to make a decision...
