Fractional Brand + Creative Director
Senior brand and creative leadership, without the full-time hire.
As your business grows, the need for brand and creative work doesn’t stop after the website is launched or the identity is finished. There are campaigns to develop, presentations to create, messaging to refine, materials to update, new ideas to assess and decisions to make.
Hiring a full-time senior brand or creative director doesn’t always make sense. That’s where Infiuz comes in. We work as an extension of your team, providing ongoing brand strategy, creative direction and execution, so you have someone looking at the bigger picture while also making sure the work gets done.
More than someone who makes things
You may need a website today, a presentation next month and a campaign after that. But the individual deliverables aren’t really the problem. The challenge is making sure everything your organization puts into the world is working together, communicating the right message, presenting the business properly and supporting where you’re trying to go.
We look at what you’re trying to accomplish, determine what needs to happen next and help move the work forward.
What we can take care of
Depending on what your organization needs, our ongoing support can include:
01
Brand strategy and positioning
02
Messaging and communications
03
Creative direction
04
Graphic design
01
Brand strategy and positioning
02
Messaging and communications
03
Creative direction
04
Graphic design
05
Website strategy and design
06
Campaign development
07
Presentations & sales materials
08
Reports and publications
09
Marketing collateral
10
Brand identity & management
11
Packaging & other creative applications
12
Whatever’s next
05
Website strategy and design
06
Campaign development
07
Presentations and sales materials
08
Reports and publications
09
Marketing collateral
10
Brand identity and brand management
11
Packaging and other creative applications
12
Whatever’s next (that’s the point)
When a project requires expertise outside our core capabilities, we can also help coordinate the right specialists rather than leaving you to manage several different suppliers yourself.
One partner. A broader capability.
The goal isn’t to become another vendor you have to manage. It’s to give you a senior brand and creative partner who understands your organization, knows what you’re trying to accomplish and can help guide the work throughout the year.
That means less time repeatedly briefing different suppliers, less disconnected creative work and more continuity from one initiative to the next.
Who is this for?
This type of partnership is designed for established businesses and organizations that have ongoing brand and creative needs but don’t necessarily need, or want, a full-time senior creative hire.
You may already have people handling marketing internally, work with outside suppliers, or simply need someone experienced to take ownership of the brand and creative side and help bring everything together. We can work alongside your existing team, lead specific initiatives or coordinate outside specialists when needed.
Infiuz continues to work on individual branding, website, design and creative projects. But when the need becomes continuous, an ongoing partnership gives you something different: someone who already understands the business and can help you decide what to do next, not just execute the next request.
You may hear this type of role described as a fractional creative director, fractional brand strategist or fractional brand lead. The principle is simple: you get access to senior-level brand and creative thinking without adding a full-time position to your organization.
The scope is built around what your organization actually needs.
Choose the level of support
01 — Advisory
Strategic guidance, review and direction.
02 — Ongoing Partner
Strategy, creative direction and ongoing hands-on support.
03 — Brand + Creative Lead
Deeper involvement, broader responsibility and coordination across your brand and creative work.
Choose the level of support
01 — Advisory
Strategic guidance, review and direction.
02 — Ongoing Partner
Strategy, creative direction and ongoing hands-on support.
03 — Brand + Creative Lead
Deeper involvement, broader responsibility and coordination across your brand and creative work.
If your organization needs more than occasional design support, let’s talk about what an ongoing brand and creative partnership could look like.
